Two Decades on the Road

I've spent the better part of twenty years in the live music industry — advancing shows, managing tours, and solving the thousand small problems that stand between an artist and a great night. I've worked with major label acts and independent artists, on arena runs and club circuits, in markets I knew well and ones I was figuring out in real time.

My background spans every phase of a tour: pre-production planning, routing and budgeting, venue advancing, day-of-show logistics, and post-tour wrap. I've sat in production meetings, walked load-ins at 6am, and been the last person out of the venue at 2am. I know what it takes to make a show happen — and what it takes to make it happen well.

I founded Good Morning Rabbit to bring that experience to artists and teams who need a steady hand — whether that's a first-time touring act that needs a roadmap, an established artist looking to tighten their operation, or a promoter who needs someone to manage the details on a one-off event.

The name comes from the first thing you say when you pick up the phone at 6am on a travel day. It's a reminder that this work is about showing up — every day, in every city, for the people who trust you with their livelihood and their art.